Before launching Prima Travels, I spent years in corporate HR, where I saw firsthand how many people let their hard-earned vacation days go unused—often because planning felt overwhelming. I believe travel should be exciting, seamless, and stress-free, whether you have a dream destination in mind or need help finding inspiration.
With twenty-one countries explored, I’ve uncovered hidden-gem hotels, incredible dining experiences, and breathtaking landscapes—the kinds of moments that make a trip unforgettable. Now, I help others experience that same magic without the hassle of planning.
Your personal guide to effortless, unforgettable travel.
Hi, I'm Alyson
Places I've Been
— Jordan M., Travel to Italy
We just got back from our Italy trip planned by Alyson Ward at Prima Travels, and honestly, it couldn’t have gone better. She absolutely nailed every part of it!
What we appreciated most was how easy everything felt. We never had to stress about plans or logistics because everything was so well thought out. We got to do everything we hoped for (and more), without ever feeling rushed or overwhelmed.
The level of service throughout the entire trip was incredible, and it’s clear Alyson puts a ton of care into what she does. If you’re thinking about a trip to Italy (or anywhere, honestly), we can’t recommend Alyson and Prima Travels enough!
Let’s start designing your perfect getaway →
At Prima Travels, we specialize in turning your travel goals—fuzzy or fully formed—into thoughtfully designed adventures. As a Fora Travel Affiliate, we also unlock VIP perks like room upgrades, spa credits, and exclusive amenities at nearly 6,000 top hotels worldwide, all at no extra cost.
Your vacation days are valuable—let’s make them unforgettable. Whether you need full itinerary planning or just a little guidance, we’ll create a trip tailored to you.
As a Fora Travel Affiliate, we provide exclusive upgrades, spa credits, and other luxury perks at ~6,000 hotels worldwide—all at no extra cost, making your trip even more special.
Exclusive VIP Perks
From helping you find inspiration when you’re unsure where to go, to handling the complex logistics, we’re here to simplify the process and take the stress out of planning.
Expert Guidance, Simplified
We create custom travel experiences based on your preferences, ensuring every detail—whether it’s the perfect boutique hotel or a unique experience—is just right for you.
Custom Travel Experiences
Why Working With Us Is Different
→ Custom itineraries tailored to your style and budget
→ Handpicked hotels for comfort, charm, and convenience
→ Tours, activities & transportation seamlessly managed
→ Restaurant reservations and exclusive recommendations
→ Concierge services to enhance every detail
Skip the endless scrolling—Prima Travels takes the guesswork out of planning. From Tuscany and Italy to Europe, the Caribbean, and beyond, we craft seamless, personalized itineraries with insider expertise for unforgettable journeys.
Our Specialties Include:
